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10: Understanding the Role of Culture in Global Business

By Cynthia Tomovic

Old Dominion University

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Category Teaching Materials
Abstract

Culture is introduced as a framework in which to better
understand the underpinnings of working across borders.

Contributor SME&e-CREATE Projects
Credits Cynthia L. Tomovic, Ph.D.
Cite this work

Researchers should cite this work as follows:

  • Cynthia Tomovic (2010), "10: Understanding the Role of Culture in Global Business," http://globalhub.org/resources/2724.

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Tags
  1. Business Knowledge and Skills
  2. PLM: An Information-Driven Approach to Globalization Course
  3. Product Lifecycle Management (PLM)
  4. Purdue University
  5. SME Curriculum